Elevated health-enhancing properties
of the natural ingredients.
Ceuta Group’s division in the USA* overhauled Truskin‘s brand strategy, design, communications, and products to help launch the brand into drug and mass retail.
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of the natural ingredients.
promoting the brand's USPs.
with clear and eye-catching labelling.
for online advertising & social media.
at scale.
Ceuta Group, an IQVIA business, evolved the products’ packaging, visual identity, and digital content to promote the existing brand equity and reinforce the authentic clean skincare narrative by elevating the health-enhancing properties of the natural ingredients.
In partnership with the Goldstein Group, we conducted a category audit to gain a strong understanding of the brand, before developing a winning brand positioning and segmentation strategy that would inspire the packaging design.
Evolved the TruSkin brand packaging design, simplified the visual identity, and used a different hero colour for each product to reinforce the authentic clean skincare narrative and create an effortless mass-retail shopping experience.
*Ceuta Group’s USA brand strategy and creative marketing division is also known as 1HQ USA.
