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Ceuta Group’s omnichannel market execution experts combined consumer insight, full marketing, and sales & logistics management to secure listings in key retail channels and push Blistex Lip Infusions to the top of shopping lists.
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across the competitive UK Health & Wellness market.
catching consumers’ attention in magazines, TV ads, and sheet posters.
new product launch.
Ceuta Group, an IQVIA business, achieved national coverage for Blistex Lip Infusions, convincing retailers across the UK to assign Blistex the shelf space and promotion they deserved.
Conducted consumer research to generate feedback that compelled brand owners to invest and buyers to list.
Launched and distributed the new range of Blistex lip infusions, winning listings across major UK retail channels.
Developed product-specific creatives with QR codes directing consumers to stockist information, and devised impactful cross-channel ATL campaigns to launch sub-range, covering paper 6 & 48 sheet poster sites and digital advertising.