Successful transition
from a prescription brand to a full OTC range.
They partnered with Ceuta Group, an IQVIA business, to launch the Doublebase OTC product range across major UK retailers, achieving a significant increase in brand awareness, sales, and share of category.
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from a prescription brand to a full OTC range.
account coverage.
across key accounts, including Boots and Superdrug.
in Boots.
to boost engagement and sales.
in 2 years.
Ceuta Group has fully managed the UK sales, distribution, and logistics for Doublebase since its GSL launch in 2020, delivering successful brand sell-ins, effective category management, and strategic pricing and promotion strategies.
Since partnering with Ceuta, Doublebase has successfully transitioned from a heritage/prescription-based brand to a go-to OTC medicated skin brand, with a full range of products in the medicated skin category, including a new Dry Skin Hand Wash.
Developed a compelling brand sell-in and secured prominent shelf space and first-class POS placement for the full Doublebase OTC product range in key retailers.
Responsible for managing strong, collaborative relationships with all retail partners and devising strategic pricing and promotion strategies to drive brand awareness, sales, and category share of spend.
Supported Doublebase in the successful launch of a new Dry Skin Hand Wash product.
Point of contact for all customer enquiries.
