1 unified international brand strategy
developed.
Ceuta Group’s brand strategy and design teams supported Dr. Max to develop a consistent positioning and visual identity across all touchpoints, in every market.
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developed.
harmonised effectively.
successfully rolled out across all global branches.
created.
showing the same brand identity.
Ceuta Group, an IQVIA business, aligned the brand’s core target consumer segments, category priorities, associated shopper behaviour, and value propositions across all markets, enabling the Dr. Max pharmacy chain to display the same strong brand logotype, colour palette, typography, fascia design, category signage, imagery, and in-store promotional collateral across its 2,300+ stores.*
Conducted workshops across all markets to ensure alignment of the core target consumer segments, category priorities, associated shopper behaviour, and value propositions.
Refreshed and harmonised the Dr. Max brand identity and retail concept, including logo, colour palette, category signage, imagery, fascia design, and in-store promos.
*Taken from the Dr. Max website December 2022.
