Powerful new brand
identity.
Ceuta Group’s branding experts disrupted the category norms to devise the bold new Inovox challenger brand identity and advertising capable of outshining big-name competitors.
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identity.
design.
themed trade launch conference.
in first-year sales projections.
selling Inovox.
in Poland.
After a round of competitor research revealed a sea of sameness, Ceuta Group’s branding team took an emotional approach, based on the pain point that no competitor was addressing: a lost voice. Thus, the innovative new brand, Inovox, was created.
Competitor and market research revealed that all other brands were focusing on the sensation of a sore throat and ignoring the other major pain point of a sore throat: losing your voice.
Crafted the Inovox brand name, logotype, packaging design, a bold brand visual identity, and a strong brand promise that stood apart from competitors’ focus on problem-solution style advertising, using bold colours, iconography, and stand-out graphics to create a seamless transition from packaging to advertising.
