Significant YOY revenue growth
since retail launch.
Well-versed in DTC but new to the retail landscape, they turned to Ceuta Group, an IQVIA business, to launch Myprotein into bricks and mortar in Ireland.
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since retail launch.
including in SuperValu, Chemist Warehouse, Centra, Applegreen, Evergreen Health, and Independent pharmacies.
among consumers.
with top shelf placement and FSDUs.
in the Myprotein core product range.
demonstrating dedication and professionalism.
Using our local market expertise, Ceuta Group has built a powerful brand presence for Myprotein across Ireland, securing major retail listings for the core product range and driving significant year-on-year growth.
Undertook a comprehensive market entry assessment, category insights research and gap analysis and developed a high-impact brand proposition to take to the trade.
Warehousing and distribution of the core Myprotein product range, including Powders, Whey, Snacks, and Bars, across Ireland, achieving prominent listings in major retailers and forecourts as well as independent and speciality stores, with top-shelf placement.
Developed and successfully executed a full-year promotion plan with FSDUs, boosting brand awareness among consumers and attracting new-to-brand customers.
Responsible for managing strong, collaborative relationships with all retailers and devising strategic pricing and promotion strategies to drive brand awareness, sales, and category share of spend.
