96% reduction
in plastic in selected product SKUs.
Not only did we help increase Optibac’s sustainability across the whole supply chain, but we enhanced the UX, redesigned their website and marketing services, and increased their web-traffic by 65%.
Contact Us
in plastic in selected product SKUs.
+ YouTube and social media ads.
who preferred Optibac’s new look to competitors’.
transformation to boost UX.
than major multiples online & in-store.
in website traffic.
We revolutionised the look and feel of the Optibac brand, introduced glass and cardboard packaging to replace the plastic, and refreshed their website to enhance the UX.
After boosting Optibac’s offline and online presence with ads on Social Media, YouTube, and TV, we conducted quantitative audience research and proved to retailers that shoppers preferred Optibac, leading to new listings in famous retail establishments.
Consumer preference for Optibac’s new look vs key competitors led to new listings in major multiples.
Reviewed and refreshed Optibac’s formulations, packaging, product naming, and claims, to boost UX and cut plastic and use recyclable materials wherever possible.
Conducted innovative digital and advertising strategies, marketing communications, and shopper marketing for ecommerce & website design.
