120.6% increase in engagement
on Facebook.
The brand brought in Ceuta Group’s performance marketing team to transform Private Midwives‘ strategy and empower their staff with essential social media content training.
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on Facebook.
on Facebook.
on Facebook.
on Instagram.
on Instagram.
on Instagram.
Challenged with Private Midwives’ objectives to develop a consistent approach for social media and drive brand awareness and engagement across Facebook, Instagram, and TikTok, Ceuta Group’s performance marketing experts produced clear content guidelines, a cheat sheet, and a 12-month content calendar for their staff to implement going forward.
Developed strategic guidelines and cheat sheets detailing the best methods to use for each social channel (Facebook, Instagram, and TikTok).
Created a dynamic 12-month content calendar incorporating all 3 social media platforms, with an optimum combination of video, shared links, reels, and carousels, which produced instant results.
Empowered the Private Midwives’ team with social media skills and strategy training, providing them with a greater understanding of what to post and when, setting them up for long-term success.
