Over 60% increase in new-to-brand sales
achieved.
Ceuta Group, an IQVIA business, has provided full-service Amazon brand management for Ricola UK and worked with Amazon Ads to drive awareness among millions of consumers and boost new-to-brand sales by more than 60%.
Contact Usachieved.
in 2023.
YOY.
YOY.
on Amazon UK.
in 2024.
in 2023.
We provide full-service Amazon brand management for Ricola UK, utilising sale page optimisation, best-in-class content, and Amazon Sponsored Ads to build a powerful brand presence, raise awareness amongst millions of consumers, and increase unit sales by over 60% YOY.
Formulated successful best-in-class brand launch on Amazon UK, operating through the Amazon cogs to build visibility and awareness of Ricola online.
Applied AI tool to aid campaign efficiency, increasing ROAS MOM in 2023 while increasing ad visibility.
Explored a variety of advert formats within Amazon Sponsored Ads, leveraging video and display targeting to dominate search.