High-level distribution
across Boots UK, pharmacies, and grocers.
Ceuta Group, an IQVIA business, in partnership with Prestige Brands, devised and implemented an innovative sell-in to trade, marketing strategy, and omnichannel UK distribution, supporting TheraTears® to revolutionise the UK eye care category.
Contact Us
across Boots UK, pharmacies, and grocers.
on and off-shelf.
self-selection.
category.
targeted.
across the UK.
With a combination of market-leading research, sales, and marketing strategies, we empowered TheraTears® to unlock new online and offline opportunities and connect with consumer groups across the UK.
Undertook key category insights research and grasped new opportunities for TheraTears® to innovate and differentiate from competitors.
Delivered a high-impact brand proposition to take to the trade, designed the brand website, and expanded digital presence through SEO and PPC optimisation.
Accomplished successful brand sell-in to trade and developed multi-retailer trade marketing plans with key awareness activations.
