6,404,261
video views.
Ceuta Group, an IQVIA business, launched an innovative influencer campaign, connecting Wash & Go to football fans across multiple channels.
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video views.
in Tesco sales.
in Amazon click-throughs.
in Amazon sales.
for various prestigious awards.
of larger competitor spend.
Ceuta Group, an IQVIA business, worked with world-famous football influencer, Mark Goldbridge, to develop and launch a mockumentary advert across his channels in the run-up to the World Cup and helped the brand reach millions of its target audience at a fraction of the budget spent by larger competitors.
Developed and released a 16-minute YouTube mockumentary advert for Wash & Go starring one of the world’s most popular football-focused YouTube stars, who shared it across his social channels, generating 6,404,261 video views, and sales increases of +24% on Tesco and +234% on Amazon.
